Denzel Washington's Antwone Fisher surpassed its $21 million domestic box office gross by about $5 million during its first week on home video for a five-day retail and rental home video gross of about $26 million.
"Fisher" was the surprise hit in DVD sales its debut week ending May 25, selling more than 1 million DVD units to consumers during its first five days on store shelves.
Retailers attributed the unusually strong DVD sales to 20th Century Fox Home Entertainment's highly visible national marketing campaign on television, radio and print as well as targeting members of the armed forces and their families and friends.
Saturday, September 19, 2009
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